I love doing photoshoots.
Well, not me personally, I don’t exactly enjoy being in front of a camera. But being at a photoshoot for your own collection is definitely one of the most exciting and rewarding things about designing clothes. You finally get to see the results of your hard work on a (supremely bodied) person, and have the fun of watching hair and make-up, lighting and location help transform your clothes into something you never could have dreamed of.
Naturally, all of this can only be possible when you have the best team of people working with you. I always trust the vision and skills of our photographer, Henryk, who creates the most phenomenal images, and understands what I’m looking for in the finished product. The tan and white marbled wall found by Henryk was actually in an empty, dusty shopfront on a busy street of butcher shops and grocery stores that we hijacked for the morning. Henryk employed some MacGyver-worthy moves and constructed a studio from bits of plastic and sticky tape…I’m sure he could have even whipped up a makeshift camera from an empty bottle and some chocolate wrappers.
Our genius (and so lovely and beautiful) hair and make up artist, Amelia, always creates a flawless look to enhance the clothes – she pulled together hair and makeup looks to show me after having only viewed my sketches – such awe-inspiring talent. And the finished looks were so incredible, I seriously wanted to cry, they were so good.
For Spring Summer 2011, we had the honour of the insanely gorgeous Annabella Barber modelling the collection – not only stunning, clever and fun, but completely professional (including dragging a rack of clothing down precarious outdoor steps and through grass and gravel). I was in pain trying to decide between the resulting shots, every single one was so perfect. Plus Annabella ate chocolate brownies so she is indeed, perfect.
It’s a long day of travelling, assembling, changing, shooting, moving, carrying and steaming, but always exciting and so great to be working with a team whom I also consider as friends. Love.





